NORFH

THIS MIGHT FEEL FAMILIAR

Here's the reality of running ads

You’re not sure if your ad results are good or bad

Your ads are running and something is happening, but you don’t know if the numbers you’re seeing are considered good for a business like yours.

You don’t know what to focus on when numbers change

Some metrics go up, others go down, and it’s unclear which ones actually matter or whether you should do anything at all.

You’re making changes to your ads based on guesses

You adjust budgets or ads when something feels off, but without a reference point, it’s hard to know whether those guesses are helping.

You’re told the results are “good”

ROAS is up. Costs are “reasonable”. The update sounds positive — but you don’t really know how good “good” actually is.

Everything sounds fine, but you still feel unsure

The explanations make sense, yet you’re left wondering whether other businesses are doing better or if this is just how ads usually perform.

You don’t know whether to push harder or pull back

When it’s time to decide on budget, you’re stuck between trusting the update and worrying that you might be overspending.

"Is this ad result actually good?"

"Are my ads underperforming?"

"Is my ad agency doing a good job?"

"How do I fair against my competitors?"

"Should I be happy with this result?"

Most businesses don’t know what “good” looks like for their ads.

Without a clear benchmark, it’s impossible to know whether you’re performing well or quietly falling behind.

"Is this ad result actually good?"

"Are my ads underperforming?"

"Is my ad agency doing a good job?"

"How do I fair against my competitors?"

"Should I be happy with this result?"

The true NORFH for your ad decisions

NORFH dashboard shows where your ad performance stands against similar businesses in your industry — giving you a true north to orient around as conditions change.

It doesn’t tell you what to do.

It helps you decide with context, not instinct.

MARKET POSITION & PERFORMANCE TIER

Know whether your results are truly competitive

Market Position shows your percentile ranking against similar businesses running the same objective in your industry, while Performance Tier translates that ranking into a clear competitiveness level.

You immediately see whether you’re below market, average, or leading, giving context to whether your current strategy is working. This also helps separate true performance issues from seasonal or market-wide slowdowns.

DISTANCE TO NEXT TIER

Calibrate your next move to the size of the gap

Distance to Next Tier shows how many percentile points separate you from the next competitive level.

A small gap indicates targeted refinements can move you up. A larger gap suggests deeper structural improvements are required.

This prevents overreaction when you’re close, and underreaction when you’re far, aligning effort with the scale of improvement needed.

STATUS SIGNAL

See exactly what is limiting your growth

Status Signals break your performance into core drivers — cost efficiency, result volume, conversion strength, and creative resonance — and show whether each is aligned or behind market benchmarks.

When a driver is behind, it signals the specific area holding your ranking down. Instead of changing everything, you prioritise the constraint first, whether that means improving efficiency, strengthening your offer, or refining messaging.

Structured comparison, not guesswork.

30

Rolling days of live ad performance analysed

4

Core weighted metrics used to determine market position

100%

Read-only access, zero campaign interference

Matched

Industry + objective peer group benchmarking

DATA & ACCESS

You are always in control of your data

NORFH requires view-only access to your ad account. We cannot edit, pause, or modify campaigns. Your data is anonymised within peer groups, and access can be revoked anytime.